Back 70 Streetwear

Sneakers. Athletic shoes. Kicks. Trainers, (as they’re commonly called in the UK) where my husband is from. Running shoes. Gym shoes.  Joggers.  Whatever vocabulary you give to your personal footwear, there’s no denying the sneaker craze has never been bigger.

The sneaker revolution is here, and feet everywhere have never been happier to be grounded in such comfort. Blending fashion, function, and effortless style, today’s most sought-after sneakers have become so much more than athletic footwear—they’re a fashion statement.

The hottest names in sneakers right now is Back 70. Originating in the charming town of Vigonovo, in the province of Venice, Italy, Back 70 draws inspiration from a region where talented footwear designers and skilled craftsmen come together to push the boundaries of shoe fashion.  No wonder we love them....Venice, yes, please!

They say the key to life is to always have a trip planned.  Can I just say my favorite long haul flight shoe is the Back 70 Easter.  It's an easy "slide in and go" and makes traveling through the airport a breeze. It's a sneaker-to-mule hybrid backless, looks amazing and now comes in so many great colors.  It's like a hug for your feet.  Pair it with a comfortable twin set and off you go.

Oh, those Italians with their magical design powers don't know when to stop!  This year they introduced the Aya Sneakerina also one of my favorites.  Don't you just love the name?  It's a Maryjane meets sneaker design and I am obsessed!  Our customers are too, we've had to restock twice!  Check them out on our website Jilliboutique.com.  If there is a style or size you don't see, just ask and we'll order it for you and ship immediately!

It’s no wonder Back 70 is has quickly become one of the most in-demand sneaker brands—proving that when great design meets exceptional comfort, your feet really can have it all.  We are eternally devoted to this brand!  Do you have a pair yet?